Although video has been around for some time , it is fast becoming one of the most efficient forms of visual communications. With the recent technological innovations, such as digital video (versus analog) the efficiency of the process has increased. Digital cameras are smaller and more compact than their counterpart BETA SP and a picture quality arguably sharper. The editing, now done on computers allows the inclusion of editing and effects recently found only in the most expensive editing systems, previously found only in televison studios. WIN Publishing uses Sony Digital Video and Apple Fystem. This is the top of f the line video capture system, utilizing the high-end Apple Macintosh Computer. Using top-notch editing programs such as Final Cut Pro and Macromedia Flash, along with additional audio and graphics software. Graphics can be created quicker and manipulated with programs suchs as Freehand and Photoshop. The video can be output in a number of different formats including VHS, SVHS, DVD or MPEG4 videos that can be used on CD-ROM’s and in kiosks. The cost of these projects vary widely with the key factors being the amount and location of the footage to be shot, the amount of editing and animations that need done and the kind of audio being used. Another factor is whether a script needs to be written or one is already completed. Most promotional videos are about six minutes in length and can contain as many as 200-400 separate video clips. To this, you can add numerous audio clips, including music and voice over. Then there may be additional text and animations clips. The cost is based on the length of the completed project and normally ranges from $350 to $2000 per finished minute for a master copy. After you have your master copy, you can easily get as many duplicates as you need. The cost is very reasonable, depending on how many you need. Cost can be as little as a few dollars each in high quantities. Many businesses and organizations used video for a number of purposes. Some have used video to take the place of a “salesman” and have used it to promote and explain a particular product or service. An example may be a manufacturer that has a large product that is too awkward to carry around and uses videio to show the prodcut The purpose may be to explain the organization in general or to promote a particluar aspect or product of the company. It may be used to help recuit new associates or members. Other company may have real estate or a building in which to lease space. Video can show much more than brochures. Some organizations use video to recruit participants in events, such as charity events or business activities or clubs. Video can used by towns, villages, counties and any other group that wish to promote themselves to tourist groups and travel agencies. The possibilities for the use of video are almost endless. If you feel a well done video can enhance your business or organization, please take the time to call us for a no obligation consultation. For More Information Contact WIN Publishing at sales@winpublishing.com or call 1-800-241-2261